Inside TechCrunch Disrupt 2026: A PR Lens on the Startup Epicenter

In Meredith & The Media, fractional communications and PR consultant Mila Che shares a PR practitioner's view of TechCrunch Disrupt 2026, and calls Honeyjar one of the most interesting tools she saw at the event. She describes it as a sign that technology is finally coming to PR. The article explains how Honeyjar covers core PR workflows: identifying the right media and podcast contacts, building targeted lists, tracking and reporting on media and social, planning campaigns, and drafting content. The piece also includes insights from Honeyjar's Nadia Jamshidi, who describes how the platform updates daily and becomes a "comms brain" trained on your business. Honeyjar continuously connects signals from email, calendars, meetings, documents, campaigns, news and social media. It ties each pitch to a specific reporter instead of blanket pitching, and it surfaces relevant events and awards before their deadlines.

Read the original article →